For Immediate Release

TRAFFIC SHIFT FROM WIRED TO WIRELESS NETWORKS LIKELY TO ACCELERATE

Consumers Project Shift of Voice Traffic to Wireless, but Data Continues to Lag
 

Washington, D.C.- July 1, 2005 - Five times as many U.S. wireless users expect they will use wireless almost exclusively for voice communications in five years as compared with their current usage. Today, only 10 percent of U.S. wireless users conduct over 75 percent of their calls over wireless. That number is expected to increase to 50 percent by 2010. These findings are from a new survey conducted by ForceNine Consulting and SMS.ac. By contrast, wireless users that use wireless for at least three-quarters of their email and short messaging are expected to grow from 3.7 percent today to 14 percent in 2010.

“There has been significant discussion of the percent of Americans that have cut the cord. However, we often lose sight of the fact that cutting the cord is a natural extension of voice traffic gradually moving from wired to wireless networks,” stated Andrew Roscoe, Partner with ForceNine Consulting and lead analyst on the study. “Consumers may or may not be comfortable in completely cutting the wireline cord, but it is clear that they intend for the vast majority of their traffic to be wireless. Wireline phones may be increasingly relegated to a safety or backup function. Ironically, this was the role of wireless for consumers in its early years,” stated Roscoe.

Women were somewhat more likely than men to indicate they would move the vast majority of voice traffic to wireless, with 62 percent of women stating they would make over 75 percent of their calls wirelessly by 2010, but only 42 percent of males indicating this intensity of wireless use. However, on the data side, women and men projected a move to wireless at about the same rate.

The survey was designed by ForceNine Consulting and sent out to SMS.ac’s global community of mobile phone users in March, 2005. Approximately 50,000 registered members responded to the survey questions worldwide, with about 6,000 respondents in the US.

About ForceNine Consulting
ForceNine Consulting is a high-level consulting firm providing financial, management, technical and strategic planning services to the telecommunications industry. With a focus on the $15 billion wireless broadband sector, particularly WiFi and 2.5G/3G, ForceNine Consulting provides market research, due diligence, strategic planning, industry intelligence, technology support and publications. The firm’s financial service offerings include valuations, mergers and acquisitions support, and turn-around assistance. With more than 20 years experience in the telecom industry, ForceNine Consulting’s analyst and sector experts’ skill sets include certified appraisers, former industry CEOs, Ph.D.s, engineers, research analysts and entrepreneurs. ForceNine is the producer of the industry’s web-based news show, The Wireless Wonk, which can be viewed at www.wirelesswonk.net.
 

About SMS.ac
SMS.ac, Inc. is a mobile data communications company whose proprietary technology platform enables micro-transaction billing and the interoperable exchange of multimedia messaging (MMS and SMS) across all mobile standards, protocols and the Internet. A demonstration of SMS.ac products and services is available at www.sms.ac. With more than 30 million registered mobile consumers in 180+ countries, SMS.ac is host to the largest community of mobile phone users in the world. Through its global initiatives, SMS.ac is igniting the widespread adoption and use of wireless data. To view the SMS.ac corporate web site, visit www.sms.ac/corporate.

 

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Contact:
Andrew Roscoe
Partner
ForceNine Consulting
202-737-7100

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