Samuel H. Book, Ph.D.
Sr. Consultant

Dr. Book is the former President and Chief Executive Officer of The Strategis Group. Previously, he was Executive Vice President with primary responsibility for international consulting and publications. Dr. Book joined the firm in 1983 and became a principal of The Strategis Group in 1992. Dr. Book is an economist and market research professional specializing in consumer surveys, research methodologies, data analysis and economic modeling. He has designed and directed hundreds of telecommunications market research studies during the past ten years.

1999-Present. Partner, ForceNine.

1983-2001. The Strategis Group (formerly Malarkey-Taylor Associates, Inc. and MTA-EMCI). Served in various executive management positions. Was part of the ownership group from 1992 to 1997. Successfully sold the company to EDR and a subsidiary of the London Daily Mail. Acting President and CEO, 1999-Present. Executive Vice President, 1997-present; Previously directed the firm's Market Research and International operations.

Other Positions
Research Director, The National Research Group, Los Angeles, CA
Assistant Professor, Faculty of Administrative Studies, York University, Toronto, Canada
Senior Research Consultant, The Ontario Arts Council, Toronto, Canada
Instructor (Economics), New York University, New York, NY

Education
Ph.D. Economics, Columbia University
BS, Commerce and Finance. Wilkes College
Certificate in Advanced Market Research Techniques, The Wharton School

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